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WebsiteMobile Application
LogoIllustrationsBranding and corporate identityPackaging and labelsPresentations and catalogsPrinting and advertising3D graphics
Pay-per-click advertising (PPC)Search Engine Optimization (SEO)Social Media Marketing (SMM)Digital Marketing Strategy
Photo sessionVideo shootingAnimation
Company / brand name
What services or solutions do you provide to your clients?
Website(s) you are currently using (if any)
Your social media profiles
What makes your product or service unique?
Who is your target audience?
What markets are you interested in?
What factors are essential when clients choose a company like yours?
What problems do your clients want you to solve?
Choose the 5 most common questions clients ask about your product/service:
Is it safe?Do you offer a guarantee/warranty?Do you have any certificates or awards?How does your quality compare to your competitors?How do I choose from a large number of companies and products?Why are you better than your competitors?Isn't the price too high?Do you have any customer reviews?How many people have already used your product/service?How well known is your company?Do you offer any discounts/promotions?When will I get my order/when will you perform my service?
What is your #1 goal for this SEO campaign?
Increase salesGet more users to the websiteBeat competitors
Your desired targeted ranking position
Top 3Top 5Top 10
Priority goods/services category for SEO promotion
What key phrases would customers use to search for your business?
Your main competitors in the market
Are you currently using SEO, or have you ever used it before for that website?
What traffic- and customer-generating sources have you used/are you currently using? (Click all that apply)
Google AdsSEOSMMEmail campaignSales department cold callsOffline advertisingRecommendations of past clientsWe’ve never used traffic- and customer-generating sources before
Are you ready to redesign your website to increase conversions if needed?
Yes, ready to add/change information and redesign the website if neededNo, we can add/change information but not quite ready for a redesignWe’re not ready to change a website
Our monthly budget for SEO is:
$ 1000-3000$ 3000-6000$ 6000-10 000$ 10,000-50,000Over $ 50,000
Expected launch date:
Is there anything else we should know about?
Attach files (max 20MB each)
By checking this box, I confirm that I have read and agree to Come Back Agency’s Privacy Policy You must accept the terms and conditions before sending your message.
Google AdsSEOSMMEmail campaignSales department cold callsOffline advertisingRecommendations of past clients
Who are your main competitors in the market?
What social media profiles do you consider exemplary? And what do you find attractive about them?
Have you run any social media activities for your products/services before?
If YES, did you run the social media on your own, or did you hire a third-party manager/agency?
What social networks and communication channels do you consider a priority for this project?
InstagramFacebookLinkedinTwitterTik TokYouTube
What are your goals and objectives for this project? (Select all that apply)
Increase sales (customer engagement)Increase visibility (increase coverage)Improve project image (increase engagement and loyalty)Improve performance (subscribers, likes)Increase customer communication and feedback
For this campaign, we would like Come Back Agency to:
Create a strategy for social network company/brand developmentDevelop content plan/strategyVisualize social media page design (posts, stories)Fill our page(s) with contentLaunch Pay-Per-Click adsDesign media for Pay-Per-Click adsSet up giveawaysFind collaboration partners for usHelp us to work with influencers/bloggersCreate promotional videosLaunch PR campaignsIncrease our company/brand awareness
Your key indicators of success for this project:
Number of subscribersActivity (likes, reposts, comments)Website trafficNumber of leads/requestsSize of the audience reached
We can provide the following materials to Come Back Agency for the project:
Brand/company description and historyCompany management and employee interviewsArticles about the company/brandPress releasesLogo(s)Brand book/corporate identity design elementsPhotos/videos of the product/servicesPhotos/videos of company activities and its employeesPromotional materialsCustomer reviewsProducts/Services descriptionList of gifts for giveawaysContent strategyCompany's media plan for the next quarter (promotions, events, new products/services) release
Photo content for profile
We want Come Back Agency to plan photo shootsWe will take care of photo shoots
Creating Instagram Stories
We want Come Back Agency to create our Instagram StoriesWe will create our Instagram Stories
Social media comment/message handling
We would like Come Back Agency to reply to comments/messagesWe will reply to comments/messages
What would you like us to design for you?
Formulate a task
Specify which images, angles, and/or animations you would like in your 3D graphic
Define rendering goals
Image visualization quality requirements
Detailed (real-world materials are used, objects are modeled in detail)Realistic (maximum quality—as close to the real thing as possible)
What should the final result look like?
What materials can you provide to Come Back Agency to help us design 3D graphics?
Do you have a prototype?
Yes (attach file at the bottom of the page)No
Do you have a Terms of Reference?
YesNo
Purpose for the animation:
PresentationSalesDemonstrationComparisonTestingViralReviewReportInterviewImage/branding
What emotions should a person have after watching animation?
Structure and storyline
Script
What is the main emphasis of the animation?
How long do you want the animation to be?
How many animations do you want Come Back Agency to produce?
Plot Points and Restrictions
Technical requirements
Where will your animation air?
Animation style
2D animation3D animationI’d like to discuss
Do you need Come Back Agency to create 3D models? (Ex., you need to model the manufacturing plant or the product)
YesNoI’d like to discuss
Branded animation thumbnail (preview)
Infographics: do you need chyrons, subtitles, or text-based graphics (ex., tables, figures)?
Voiceover requirements
Animations we can consider as an example
Into how many languages does your animation need to be dubbed?
OneTwoMore than two
Do you have additional materials—photos, videos, other multimedia—that Come Back Agency will need to insert into the animation during production?
Expected delivery date
Planned budget
$1000-$3000$3000-$6000$6000-$10000$10000-$50000Over $50000
Example(s) of "ideal" branding
Competitors' branding
What do you like about your competitors' branding?
What don't you like about your competitors' branding?
Desired color palette
We know exactly what colors we want (listed below)We're not entirely sure, but we think these colors will look good (listed below)We don't know and trust the Come Back Agency team to choose the right ones
Office Items:
Business cardsLetterheadFaxEnvelopes and postcardsDocument foldersUSB/flash drivesBadges/passes
Printed items:
Discount cardsNotebooksBooklets/brochuresProduct catalogsFlyersStickersPostersCalendarsBillboards/BannersLight boxesVehicle wrapsDiplomas/CertificatesInvitations
Point of Sale Materials:
Branded packagingWall clockPensMugs/tumblers/bottlesPaper BoxesTote Bags/BackpacksCaps/HatsUmbrellasSweatshirts/Hoodies/T-shirts/JacketsUniformsBluetooth Speakers/Headphones/EarbudsLunch BoxesMouse PadsPower BanksFace MasksExhibition standsSidewalk SignsStorefront Signage
Digital:
PowerPoint presentation templateAdobe PDF presentation templateWeb bannersSocial media designWebsite design
Do you have a Terms of Reference
Desired delivery date
Exact text to use for the logo
Who is your target audience
Example(s) of an ideal logo
Competitors' logos
What do you like about your competitors' logos
What don't you like about your competitors' logos?
Desired logo colors
Desired logo style
Pictorial marks
Abstract mark
Combination mark
Brand mascot
Emblem or Shield
Monograms and lettermarks
Wordmark
Dynamic
Letterform
Responsive or Adaptive
In one to two sentences, what emotions do you want your new logo to evoke?
Should we base your new logo on your current logo (if applicable)?
Where will you use your new logo?
Do you want us to create a logo that clearly indicates your business type (lawyers: scales, builders: bricks)?
Number of logos you would us to propose?
12-33-55+
How many languages does your logo need to be in?
122+N/A
What is the video's main idea—what do you want to emphasize?
How long do you want the video to be?
How many videos do you want Come Back Agency to produce?
Cast composition
Staff other than Come Back Agency video production team
Venue
Where will your video air?
Do you need 2D / 3D graphics to demonstrate the product, processes, or any other information?
YesNoWe don't know yet
Do you need Come Back Agency to make a branded video thumbnail (preview) for your video?
Do you need an audio track and/or a voiceover actor to narrate?
Do you need Come Back Agency to provide props (clothing, furniture, decor items, vehicles, appliances, etc.)?
Do you need script writing services?
Would you like production photographs (backstage photos, etc.)?
What resources do you already have at your disposal that you will provide to Come Back Agency for filming?
Do you have previous videos you were filming?
Proposed filming schedule
$3000-$6000$6000-$10000$10000-$50000Over $50000
Who is the target audience—who should the illustrations appeal to?
Use and Purpose
What emotions should the illustrations evoke?
What concept/idea will the illustration(s) support?
Would you like to add text to illustrations?
Color
Quantity
Does your company have a brand book or corporate identity?
Have you used any illustrations already that you would like us to reference?
Examples of illustrations you like—from any kind of business
Illustration styles you DON’T like
Expected delivery date:
How is your customer engagement/lead generation process set up now? (Choose all that apply)
Through the websiteThrough social mediaRecommendations of past clients
How do potential customers contact you? (Choose all that apply)
CallsWebsite formsEmail
Have you run any ads for this product/service before?
If YES, what ads did you launch? And did you run the ads on your own, or did you hire a third-party manager/agency?
Who are your competitors?
If you are planning separate digital marketing campaigns by product/service, please indicate the share for each:
What is your #1 goal for this campaign?
What is your monthly budget for this project?
What is your acceptable price for one lead (potential customer)?
Campaign duration:
One monthOne quarterSix monthsOne year
What materials can you provide to Come Back Agency for the project?
Desired color palette:
What kind of impression do you want to make with the design?
CalmRepresentative/inclusiveFormalAspirationalCreativeModernYouthfulExclusive
What would you like Come Back Agency to incorporate into your new printing and advertising materials that aren’t in your current ones?
Brightness and originalityMore infographicsMinimalismMore photo associationsExclusivity and luxuryN/A—these are our first presentation materials
What format, size, and orientation would you like for this project?
Estimated number of pages
Example(s) of an ideal design
Competitors' printing and advertising designs
What do you like about your competitors' printing and advertising designs?
Examples of "perfect" presentations/catalogs
Competitors' presentations/catalogs
What do you like about your competitors' presentation materials/catalogs?
What don't you like about your competitors' presentation materials/catalogs?
Importance of brand logo/elements in the presentation materials
What design elements will you provide to Come Back Agency to incorporate into your new presentation materials?
We would like our presentation materials to make the following impression:
We need to receive the presentation materials in the following format(s):
PowerPoint (static)PowerPoint (with animation)Vector versionPDF from PSD files
We will be using our presentation materials in the following settings:
Public speakingInternal/personal useExhibitionEmailClient meetings
Main goal and objectives for our new presentation materials
Attract new customers and partnersProvide service and support to existing customers and partnersCapturing and providing feedback from customers and partnersIntroducing new products, services or projects to the marketProviding ongoing information about our products, services, and solutionsPresenting or re-introducing a new or existing loyalty and recognition promotionsAdvertising sales promotion (special programs, events, BTL)Attracting partners, sponsors, investors
Approximate number of slides/pages desired?
In one to two sentences, what emotions would you like your client to experience after viewing your presentation materials?
What would you like Come Back Agency to incorporate into your new presentation materials that aren’t in your current ones?
Requested delivery date:
What's the idea of your application?
Mobile Development Platform
IOSAndroid
Example of an "ideal" application
Competitors' applications
What do you like about your competitors' apps?
What don't you like about your competitors' apps?
Apple App Store and/or Google Play Store distribution
Paid AppFree App
Mobile app monetization:
In-app purchases (IAPs)SubscriptionIn-app advertisingN/A
Essential features:
User ProfilesLocation trackingOffline mode (working without any network connection)Camera IntegrationPush notificationsBluetooth connectionIn-app purchases, eCommerceGDPR Standards (For EU)Booking managementAPI integrationBiometric identification
What app style would you like?
In one to two sentences, what emotions do you want your app to evoke in your client?
What colors would you like in your app?
We know exactly what colors we want. (listed below)We're not entirely sure, but we think these colors will look good (listed below).We don't know and trust the Come Back Agency team to choose the right ones.
Do you need to develop a logo/icon for your app?
How many languages will be used in your app?
Would you like Come Back Agency to promote your app after launch?
After launch, would you like Come Back Agency to manage your app?
Do you have a prototype of the app?
Yes, I do (attach a file at the bottom of the page)No, I don't
Budget
$ 5000-10 000$ 10,000-50,000$ 50,000 - 100,000Over 100,000
Company name
What markets are you interested in
What problems does the client come to you with
Example of "ideal" website
Competitors' websites
What do you like about your competitors' websites?
What don't you like about your competitors' websites
Do you have a prototype for a future website?
Goals for your website
What website type do you expect
Landing pageBusinessE-commerceBlog/newsPortfolioEventPersonalNot sure, I’d like to discuss!
The action you expect from a website user
BuyRegisterBookOrderSubscribeLeave a requestCall
Essential pages:
HomeAboutServices/ProductsPortfolioTeamTestimonials/Before & AfterNews/BlogPartners/clientsSpecial Deals & PromotionsCareer/jobs (with resume form)Photo/Video galleryPricingEventsLicenses, certificates, guaranteeDownloadable files/PDF viewerContact UsFAQForumPrivacy policyTerms of use/terms and conditionsCookie policyAffiliate disclosure pageReturn/Refund PolicyPage not found/404Shipping information page
For e-commerce only:
Catalog (list of categories, product list, product page)Order management (authorization, delivery, payment, order confirmation, successful ordering)Personal account (personal information, my orders, my subscriptions, viewed products, password editing, information editing)Compare productsWish list (page with selected products)Payment and deliverySearch and Listing Results
Basic functionality:
Website searchCallback requestInteractive mapSocial media widgetsNews / Articles subscriptionOnline chatIndoor banner advertising (Uses for promotions, sales, bonuses, and special offers)
What website style do you like?
What emotions should the website evoke from the client?
What colors would you like to see on your website?
What colors would you hate to see on your website?
Logo
ReadyNeed to updateNeed to develop from scratch
Corporate brand book/design identity
Product/Service Photos
Yes, we haveHave, but editing is requiredWill provide in the processWe need a photographerWe don't need them on a website
Team photos
Production process photos/video
Yes, we haveHave, but editing is requiredill provide in the processWe need a photographer/videographerWe don't need them on a website
Illustrations
Yes, we haveNo, we need selection or drawingWe will buy stock illustrationsWe don't need them on a website
Certificates, patents, licenses, permits
Yes, we haveNoWe don't need them on a website
Testimonials or thank you letters
Yes, we haveNot yet, but we need this section to be developedWe don't need them on a website
Would you like Come Back Agency to manage your website after launch?
YesNoI don't know yet
Do you need copywriting services (unique text for the website)?
YesNoI'd like to discuss
Do you need SEO optimization (increasing website visibility when people search for products or services related to your business)?
How many languages will be used on your website?
$ 3000-6000$ 6000-10 000$ 10,000-50,000Over $ 50,000
Do you have Terms of Reference
Which goods/services are your priority for promotion?
Have you ever run any ads for these products/services?
What is your #1 goal for this PPC campaign?
Have you run, or are you currently running, any ads?
Yes, running nowYes, ran in the pastNo, running for the first time
If YES, what traffic and customer-generating sources have you used/are you currently using? (Click all that apply)
How do your customers usually order your products/services? (Select all that apply)
CallsThrough forms on websiteEmailThrough forms/click funnels from ads on other websites and platforms
Your budget allocation depending on goods/services category
Direct competitors who use PPC advertising
Do you have a database of customers' emails and/or phone numbers? (Select all that apply)
Yes, we have an email databaseYes, there is a database of customers' phone numbersNo, we do not have an email or phone number database, but we can put one together from our existing customer data in a short amount of timeNo, we do not have a database, and it would be difficult to gather that information quickly
If you plan to use Pay-Per-Click ads for social media, which of them do you consider appropriate for your potential customer (Select all that apply)
InstagramFacebookLinkedInTwitterTikTokYouTube
Our monthly budget for the PPC campaign is:
$1,000–$3,000$3,000–$6,000$10,000–$50,000Over $50,000
Your desired number of leads
Do you have analytics connected to your website? (Select all that apply)
Google AnalyticsFacebook Meta Pixel
Expected launch date
What companies have packaging/labeling that you love?
What does your competitors’ packaging look like?
What do you like about your competitors' packaging/label design?
What type of product(s) are we designing packaging for?
Items to be designed
Style and color preferences
Do you have an existing brand concept/brand book that our design should align with?
What emotions should the packaging design evoke?
What graphic or text elements are REQUIRED?
Elements/themes you would like incorporated into the design
Do you have a packaging prototype?
Desired delivery date:
Photo style
Comparable photos
Who are your main competitors in the market where your photo(s) will be used?
What technical requirements do you have for these photos?
Do you need Come Back Agency to source models for shooting?
Staff other than Come Back Agency photography team
Proposed photoshoot schedule
Project deadline
Would you like production photos or video footage of your photoshoot?
What is the purpose of this photo/these photos?
Photoshoot concept
What is the main emphasis or focal point of the photo(s)
What emotions should a person have after looking at your photo(s)?
Key Points and Restrictions
